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Web content vs web design: content wins. And we’ll prove it.

Updated: Jun 22, 2023

In the battle of web content vs web design, quality content always wins. Learn why here — then, let’s work together to amplify your brand to the world.

Filling your beautiful web design with poor content is like keeping your Porsche in an abandoned garage.
Filling your beautiful web design with poor content is like keeping your Porsche in an abandoned garage.

Website content is king. Web design is overrated.

The pen is mightier than the web designer.\

Who cares how beautiful your website is if nobody’s looking at it?

Filling your beautiful web design with poor content is like keeping your Porsche in an abandoned garage. It’s gorgeous, but nobody’s ever going to see it.

Content creation is the most important part of your digital marketing strategy. More important than graphics, web design, and even your advertising budget.

In order to develop a great content strategy, you need to understand the 2 types of audience you are targeting — and why each audience values web content over web design. Each has its own set of unique challenges when it comes to copywriting and creating high quality content.

Let’s start with the first audience. It’s a bit harder to figure out what they want… because hey, they’re not even human.

Your search engine says web content > web design

“Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do.”
Google Support, “Steps to a Google-Friendly Site"

Did you know Google changed the way it ranks websites? Google Chrome launched a system called Core Web Vitals in 2021 that helps website owners measure user experience and happiness.

There are plenty of visual elements to make users happy. Website design, an attractive mobile website, a fast-loading landing page, app availability, responsive design — so which one did Google select as most important?

“While all of the components of page experience are important, we will prioritize pages with the best information overall,” Google says.

In other words: the battle of web content vs web design is already over, and Google chose the winner. It’s web content.

What does this mean for your small business? It’s good news — and a cost-effective competitive advantage.

Focus your digital marketing budget on content creation (and save money)

Optimizing your content is a better, more cost-effective way to nail your digital marketing strategy than spending a boatload on web design.

Google cares more about what you say than how you look. Love your content. Your SEO will love you back.

Yes, responsive design and attractive visuals are important. But the entire concept of search engine optimization (SEO) revolves around quality content. Why?

Because deep down, Google recognizes the truth.

In today’s digital marketplace, even search engines aren’t as important as your target audience — real people.

Why content marketing is all about a great user experience

Traditional SEO as you know it is dead. Jamming a million keywords into a homepage doesn’t work anymore. Google’s wise to that game, and they’ll punish you in the rankings for it.

Today’s leading web experts report that search engine rankings depend strongly on whether human users value your content.

Your content marketing should feel like a hug, not a sales pitch.
Your content marketing should feel like a hug, not a sales pitch.

The business blog of Wayne State University states today’s consumer wants to feel “connected” to your content. This means your website text, social media content, and blog copy has to make sense and provide value.

You know how you feel when you visit a website that doesn’t provide a great user experience. We all have the same thoughts:

  • None of this content makes any sense. Did a robot write this?

  • Where’s the menu? Nothing’s labeled.

  • Sure, the site’s beautiful. But it’s not valuable.

  • Yup, this is frustrating. I’m outta here.

Your target audience (whether it’s existing customers or potential leads) feels the same way. Humans crave communication. Even if it’s site copy on a webpage, your clients want to feel spoken to.

Invest in content creation. Love your clients. Love your budget.

Content creation is an investment, not an expense.

Web design can provide you a beautiful website. But think about how many times web design trends have changed in the last decade.

By contrast, great content lasts forever. You can put a plain cover on a classic novel, and it’s still amazing content. But a pretty cover on the worst book you’ve ever read… well, that just seems like a waste of money.

And as you read earlier, Google and your clients both agree with us.

Give your potential customers and valued clients the user experience they deserve. Fill your website and digital marketing with great content.

Want more content marketing advice and content creation help? Let’s talk. We’d love to become your partner and create a great user experience for your clients.

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