the perk blog.

Knowledge is nothing if it's not shared. The perk blog features small business copywriting advice, brand content strategy, and helpful tips to amplify your message to the world. Stay tuned for updates!

Content Marketing Trends 2024: 5 Helpful Tips

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Content Marketing Trends 2024: 5 Helpful Tips

2024 content marketing trends include short form video, TikTok as a search engine and the rise of local influencers.

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Can You Answer These 10 Powerful Brand Identity Questions?

If I asked you 10 simple brand identity questions about how customers perceive your brand image, design and message, could you answer them?

What Does a Content Marketer Do and Do I Need One?

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What Does a Content Marketer Do and Do I Need One?

What does a content marketer do? Does your business need content marketing? Let's answer those questions once and for all.

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The 5 Cs of Great Digital Copywriting.

De-stress your digital marketing strategy with the 5 Cs of great digital copywriting.

Perk Copywriting Client Spotlight: Jersey Digs

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Perk Copywriting Client Spotlight: Jersey Digs

A special look at Jersey Digs, a highly effective content website with a focus on New Jersey real estate, destinations and press releases.

Perk Copywriting Client Spotlight: BLD Bar

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Perk Copywriting Client Spotlight: BLD Bar

Find out more about BLD Bar's savory, gluten-free energy bars, their brand story & their edgy ad campaign with Perk Copywriting.

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Will AI Kill Copywriting This Year?

AI copywriting tools are the latest content creation trend. Is the human copywriter obsolete?

Meet The 3 Most Overused Copywriting Words

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Meet The 3 Most Overused Copywriting Words

Your marketing message has about 3 seconds to grab readers' attention. And one overused word can bury 100 hours of work.

The first 3 things you must do for great small business content.

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The first 3 things you must do for great small business content.

Find out why great small business content is more important than any other part of your digital marketing strategy.

Web content vs web design: content wins. And we’ll prove it.

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Web content vs web design: content wins. And we’ll prove it.

In the battle of web content vs web design, quality content always wins. Learn why here — then, let’s work together to clean up your content